Land of Hope and . . . What’s the Other Thing?

by wjw on November 19, 2007

Last night, listening to NPR’s news quiz, “Wait Wait Don’t Tell me,” I learned that Britain’s new PM, Gordon Brown, has suggested that the country needs a new slogan to set it on its feet and send it hurtling into the 21st Century.

The old slogan is “Land of Hope and Glory,” which is, as Peter Sagal pointed out, is a Wishbone Ash album.

They can’t have “E Pluribus Unum”— that one’s taken.

The public is invited to send in their own slogans. They have to be five words or less.

Slogans submitted so far include:

“Thieving bastards since 1170.”

“Courage. Reason. Humanity. Democracy. Monarchy.”

“Once Mighty Empire, Slightly Used.”

“Drinking Continues Until Morale Improves.”

“Sorry, It’s All Our Fault.”

“The Land that Orthodonture Forgot”

Do ya’ll have any snappy slogans for Britain, or for that matter any other country?

Janice November 19, 2007 at 1:34 am

I like the orthodonture one :->

I assume you’ve seen the US state slogan lists floating around (if not, there’s a good one at, which feature suggestions such as “Kentucky: Five Million People; Fifteen Last Names” and, for your own state, “New Mexico: Lizards Make Excellent Pets.” I think my all-time favorite, though, is when humorist Dave Barry did a column about Miami looking for a new tourism slogan and suggested “Come back – we weren’t shooting at *you*”

dubjay November 19, 2007 at 2:03 am

“Lizards Make Excellent Pets” sounds better than New Mexico’s former slogan, “Land of the Flea and Home of the Plague.”

Ty November 20, 2007 at 1:29 am

“The Sun never sets on countries that hate us for stealing their shit.”

“If you drink enough, the food tastes fine.”

“If you mess with us, America will totally kick your ass.”

“Samantha Fox is from here.”

Ty November 20, 2007 at 1:30 am

Oh, forgot one…

“The country with the largest average breast size in the world. Seriously. It’s science.”

He Who Walks On All Fours November 20, 2007 at 3:01 am

“Like Canada… without the weed.”

Rebecca S. November 20, 2007 at 6:28 am

For the UK: No longer outsourcing terrorism!

For Oregon: Almost as good as they say.

dubjay November 20, 2007 at 6:54 am

You guys are smokin’!

Dave Bishop November 23, 2007 at 3:10 pm

I would like to suggest the following two slogans to sum up the present state of my homeland:

(i) “Big business first, middle and last.”

(ii) “Development at any cost.”

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