Lawyers, Fun, and Money

So when I was in Denver I found myself reading to lawyers.

Yes. Lawyers.

Aaron Hughes, a lawyer who happens also to be a fan, invited me to his firm during lunchtime for pizza and a reading. I had nothing better to do at that hour,

I walked into the board room of this upscale law firm high in its glass tower, and the place was full of lawyers and their various assistants. There was an incredible view from the long glass wall. I had a slice of pizza and a soft drink, and then I sat down at the long, long table and read “Daddy’s World.”

No one yawned. I was really paying attention and none of them did. They laughed at the funny parts. They seemed disturbed by the disturbing parts. The people who were parents laughed in rueful recognition of the behavior of the juvenile protagonists. They all applauded at the end. They told me they liked the story a lot.

Now, none of these folks (with the exception of Aaron) would ever be seen in the science fiction section of the bookstore. Yet here they are enjoying science fiction.

Which confirms me in my long-held suspicion that 90% of my rightful audience lives outside the science fiction world. But how do I reach them? How do I get them to walk into that strange, forbidding section of the bo0kstore and pick up my books with the space ships and the sworsman on the covers? Because, y’know, they’d like those, too.

I really want to do more outreach, but I can’t just walk into law firms at random.

Where is this vast audience? How do I reach them?

Ideas are hereby solicited.